How a quote moves today
Inquiry arrives Find last year's pricing Check stock by phone Wait for one person to approve
You're paying people to do work that shouldn't need a person.
We find which work it is, what it costs you a year, and which parts AI can take over.
Free · 15 minutes. Then, only if it's worth it, the $997 assessment, refunded if we don't find five hours a week.
If one job takes your team hours a week:
- 30%
- of a full-time employee's week, on that one job
- $23,712
- a year in staff time
- 4%
- what the $997 assessment costs against that, once
Estimates, at $38 an hour, loaded. Name the job and adjust it below.
Every business this size has a version of the same list.
- Quotes that take three days because the information lives in four places.
- Invoices chased by hand.
- The same customer questions answered from scratch every time.
- Scheduling by phone tag.
- A report someone rebuilds every Monday from the same four tabs.
- Paperwork chased twice because nobody logged it the first time.
None of it is anyone's job. All of it takes someone's day.
Put a number on it.
Pick one task. How many hours a week it takes across everyone who touches it. What an hour of that person's time costs you, loaded.
12
$38
CHASING INVOICES costs you, a year
$456 a week · 12 hours × $38 × 52
Estimate, from your numbers. They stay on this page unless you send them to us.
If that number is small, don't book anything. If it isn't — that was one task.
The assessment is $997: 4% of what this one task costs you a year.
Book 15 minutes, freeA tidier week is not the point. The point is spending it on work that makes money, instead of work that merely has to happen.
You've probably already tried.
You bought the tool.
It became one more tab nobody opens.
You automated it as it stands.
Which means the broken version now runs faster.
You hired someone.
Now the manual work has a salary attached to it.
None of those failed because you picked wrong. They failed because nobody mapped how the work really runs first.
What we do.
In this order, and the order is the whole thing. Most of what gets sold as automation skips the first two.
- 01
Audit
First an hour with you: how the work moves, where it stalls, what it costs. Then, if we build, time with the people doing it. The real screens, the real handoffs, the workarounds someone invented because the official way was slower. Owners and operators describe the same process differently, and the gap between the two versions is usually where the money is.
- Everyone who touches it
- Hours a week, timed
- Loaded cost of those hours
- Where it waits
- The workaround nobody wrote down
- Tools in use, not tools paid for
- 02
Optimize
We cut the steps that shouldn't exist. This is often where it ends: fewer steps, no software, nothing to buy.
- Steps that exist for no reason
- Removed. Nothing replaces them.
- Waiting, separated from working
- Most of a slow process is neither.
- The same thing entered twice
- Collapsed to once.
- 03
Automate
Whatever survives, and only what survives. The kind of work it turns out to be decides that, not the tool you buy.
- The same job every time
- Automate it.
- Different every time
- Leave it alone. This is the most common answer.
- Needs to know your business
- Structure the knowledge first, or it will guess.
- A judgment call
- It drafts. A person approves before anything is sent.
Who this is for
- One job that comes round often enough to have a rhythm: quoting, scheduling, invoicing, chasing
- That work is growing faster than the headcount, and the owner still gets pulled into it
- You want to know what's wrong before you spend money fixing it
And who it isn't
- If you want to see a demo. We'll show you your own process before we show you any software.
- If you want to be sold software. We name the free options next to the paid ones, with the tradeoffs. We take nothing from anyone whose tool we recommend.
- If you need someone in the building. This is remote work, which is how the interviews get scheduled around a working week instead of a travel day.
- If the same work doesn't come round often enough. Roughly five to fifty people, though at the small end repetition matters more than size. If there's one job someone does twenty times a week, there's probably something here. If every job is different, there probably isn't, and you'd get more out of an afternoon with a spreadsheet than out of us.
We built it for ourselves first.
Maseron runs its own operation on the system described here: a structured knowledge base, agents working on top of it, and a standing check that catches contradictions and stale pages before anyone acts on them.
You can inspect it end to end. It is also why we know what a build of this kind takes.
Luke Morton runs it.
13+ years of experience marketing small businesses
Web design and SEO for small businesses since 2013, as Exact Design. Marketing for a basement repair company. Brand and packaging for a product line. Four years running my own Amazon store. Different industries, same waste: hours going to work that had to happen and was nobody's job.
Three ways to start.
Start with the free call, or go straight to the hour.
Start here
Fifteen minutes
Free
You describe a normal week. We name the workflow that looks most expensive, and whether it's worth an hour. If it isn't, we say so.
No pitch. No obligation.
Worth having on its own
The assessment
$997
- Where your hours go, priced in dollars a year
- Three to five fixes ranked by what they're worth, each named as a process change, a plain automation, or AI
- A four-day plan you can start on Monday, including what you can do yourself
Refunded if we don't find five hours a week. You keep the plan either way.
Only if it's worth it
The build
Quoted
We build the fixes in your own accounts, then run them for you. You can take them over whenever you want.
Never automatic. Nothing gets built unless you ask.
The assessment isn't a sales call for the build. It's written so your own team could act on it without us, and it's finished whether or not you speak to us again.